Platform

Built for how B2B actually works.

Most platforms solve one side of the equation — selling or buying. Supply Unite handles both, for every company type on your network, without asking anyone to change how they operate before they're ready.

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Everything you need to sell B2B

From first contact to repeat orders, Supply Unite handles the complexity so you can focus on relationships.

Branded Partner Portals

Create white-labelled storefronts with your branding, custom domains, and

. Each customer sees their negotiated prices and approved product list — nothing more, nothing less.

Flexible Pricing

Set list prices, customer-specific overrides, volume discount thresholds, and promotional codes. Prices flow from your

with full audit trails. When you update a contract rate, every portal reflects it immediately.

Customer Onboarding

Streamline

with our . Verify company information, assess credit risk, and approve accounts in minutes rather than days.

Order Management

Customers place orders through their portal. You manage fulfilment, backorders, and shipping — with real-time inventory from your connected systems. No re-entry, no email chains.

Sales Assist

Your sales team can open any customer's portal view, see exactly what the customer sees, add items, apply a one-off discount, and confirm the order on their behalf. Every action is logged against the customer record.

CPQ & Custom Forms

Handle configurable products with

— complex rules, bundles, compatibility checks — and build custom intake forms for project-based orders. Quotes convert directly to sales orders.

Connected to your entire operation

Your partner portals aren't siloed — they're connected to every other Supply Unite module. When a customer places an order through their portal, it lands in your fulfilment queue immediately. When you update a product in the

, every portal reflects it. When an invoice is raised, it flows directly into your AR ledger.

This is what

means in practice.

    • PIM: Product data, images, specs, and inventory flow to every portal automatically
    • Integrations: Sync orders to your ERP, customers to your CRM — 500+ connectors
    • Knowledge Graph: Enrich customer profiles, run automated KYC verification
    • Projects & CPQ: Convert complex enquiries into scoped project intake with quotes
    • Finance: Invoices, credit notes, and AR ledger connected to every order

The part no one else does

Platform Architecture

Your partners don't need to sign up to get value.

Most B2B platforms require both sides to adopt the software before anything works. That's the adoption barrier that kills rollouts.

Supply Unite uses a

model. When you invite a distributor or customer who isn't on the platform yet:

  • They receive all communications routed to their preferred channel — email, or their existing inbox
  • You see the full conversation thread on your side, with delivery confirmation
  • The moment they join Supply Unite, their entire history is surfaced to them — orders, messages, documents — as if they'd always been a member

The result: you get the operational benefit immediately. They get a reason to join, not a barrier to it.

How most teams get started

The typical path from signup to first portal live:

Day 1

Connect your data

Import your product catalogue into the PIM or connect your existing ERP or product database via one of 500+ pre-built

. Your data stays where it is — Supply Unite doesn't require migration.

Day 2–3

Define your offering

Organise products into catalogues, configure pricing tiers, and set

rules. Decide what each customer type can see and what terms apply.

Day 4–5

Invite your first customers

Send portal invitations to your existing customers. They don't need to create an account before you send —

handle the transition. First-time login takes under two minutes with SSO.

Week 2

Your first self-served order

A customer places an order through the portal rather than calling your sales desk. It lands in fulfilment automatically. This is the moment the ROI becomes visible.

Month 2+

Activate your distribution network

Start using the

to find and invite new distributors and resellers. Use to publish your distribution opportunity to qualified companies in the Knowledge Graph. Build the channel without cold outreach.

Who it's for

Manufacturers

Turn a complex product catalogue into a self-service B2B portal. Handle

for configurable products, manage with distributors, and track gross margin at the product level.

Distributors

Run purchasing, receiving, warehouse, and outbound fulfilment in one platform.

catches invoice errors before they reach AP. Real-time inventory across every location.

Resellers & Service Partners

Join a manufacturer's

, register deals, submit , and manage your customer orders — all through one account that works with every manufacturer on the network.